Which appeal relies on the author's credibility to persuade readers?

• A. Pathos
• B. Logos
• C. Mythos
• D. Ethos

Answer: (D)

Ethos centers on the author's credibility as a way to persuade readers. When a writer shows they are trustworthy, knowledgeable, and fair, readers are more likely to accept the argument because they believe the information comes from a reliable source. This can come from noting credentials, expertise, or affiliations, presenting information honestly, and treating the audience with respect. For example, a science article that mentions the author’s qualifications and cites reputable studies builds ethos, making the claim more persuasive. In contrast, appeals that rely on emotion (pathos) aim to move readers through feelings, and those that rely on logic (logos) depend on facts and reasoning. Mythos appeals to shared beliefs or cultural stories rather than the author's credibility. So, using credibility to persuade is Ethos.