How does author credibility influence persuasion?

• A. The credibility of the author has no impact on persuasion.
• B. Credible authors appeal to readers' trust, making claims more persuasive.
• C. Only the plot determines persuasion.
• D. Credibility reduces reader interest.

Answer: (B)

Credibility of the author influences persuasion. When readers see the author as knowledgeable, honest, and fair, they’re more likely to trust the arguments and accept the claims, which makes the message more convincing. This idea, often called ethos, shows that trust in the source can boost how persuasive the reasoning and evidence feel. If the author lacks credibility, even good points can be questioned or dismissed; if the author is credible, readers are more willing to follow the logic and be persuaded. In short, credible authors engage readers and strengthen the impact of their claims.